Is Douyin's Reign Finally Slipping?
An old worry just resurfaced on Xiaohongshu's trending list — and any scroller who reads it suddenly feels a tiny chill.
The throne of short video has never been comfortable. The first wave of creators who blew up on fifteen-second clips are quietly getting shuffled aside by the algorithm, and Gen Z thumbs have started to hesitate the third time a familiar BGM rolls around.
Platforms keep piling on new features, but users are voting with their behavior — sessions grow shorter even as they grow more frequent, an inertial little dance that never quite stops.
The next real hit probably won't be funnier. It'll just be shorter, more fragmented, and gone in a blink — like a firework that's already over by the time you look up.